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UNDERSTANDING THE BUSINESS OF COUNSELING; PASSION TO PROFIT

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About Course

Counseling training can be rigorous and extensive, but from observation across the board, students are taught about the theories, skills, ethical guidelines, and models of professional counseling without any clue of the business aspects.

From the post-COVID experience to crises like war, insecurity, and inflation leading to uncertainty in different parts of the world as well as the world becoming a global village moving at a swift pace, the blooming and rising of the counseling profession can no longer be denied. This unstoppable force of civilization and the social media era are resulting in unhealthy competition leading to increased emotional, behavioral, and psychological issues, therefore the need for counselors will keep pushing the counseling profession to its expected position. For Counselors, therapists, and psychotherapists to position themselves to get the advantage of the new development, there’s a need to understand how to convert your skill and passion to the needed profit and fulfillment that comes with the helping profession.

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What Will You Learn?

  • Understanding the business of counseling
  • What is business of counseling
  • Personalise your why
  • Carve your niche
  • Private practice or not (include places where counselors can work)
  • Internship
  • 2. Starting your private practice
  • Understanding private practice
  • The pros and cons of private practice
  • Questions you should answer before starting your practice
  • Equipments you will need to start your practice
  • Safety in the counseling business
  • 3. Marketing Your Counseling Business
  • Developing a business plan
  • Important Forms and documents
  • Branding your business
  • Determining your fees
  • Digital tools & marketing strategy
  • 4. Dealing with compassion fatigue
  • The counselors care
  • Dealing with imposters syndrome
  • Strategies for improving yourself
  • The final note

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